CULTURE SHOQ

Online Lifestyle Magazine

Adapt x TRUE | “Summer of Love” | Native Leagues Project

Adapt and TRUE have come together for the 4th installment of TRUE’s Native Leagues project series with a tee entitled ‘Summer of Love’, a reference to the late 60′s cultural phenomenon of the same name. Taking place during the Summer of 1967 and continuing through the end of the 60’s, the Haight/Ashbury neighborhood of San Francisco (also home to the TRUE flagship store), acted as a hub for a movement that embodied the ideals of creative expression, sexual freedom, and cultural and political rebellion. In following with the Native Leagues Project local teams tradition, the tee also pays symbolic homage to the city’s own San Francisco Giants. This tee will be available in black and white colorways at both TRUE locations (SF and Walnut Creek) and online at the TRUE and Adapt webstores on Saturday June 12th in limited quantities.

Hit the flip for more details.

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