Freshjive | Spring 2011 Collection
Posted by Greg Weinstein | Filed under Clothing
Bringing in creative director Mark Wiesmayr, who has worked with Tsubi, Urban Outfitters and Blue Blood, Freshjive is stepping away from their streetwear roots and in the direction of a more men’s, designer-contemporary line while maintaining its street culture sensibility. Choosing to move forward without visible name branding, the new Freshjive has a focus on rustic modernism, in both texture and form, celebrating the masculine relationship between avant-garde design and heritage aesthetics.
Hit the flip for a closer look.
