Jenny Kim | Sneaker Packaging Concept

milli1

Created and designed as a concept by student Jenny Kim of Capilano University. It all comes down to packaging. No word if Adidas will pick up the concept, but it definately gets the Culture Shoq stamp of approval. Have a closer, more detailed look on the flipside.

Lovely Package

milli2

“The name Milli is short for ‘millimeters,’  the unit that measures the size of bullets. It is also short for ‘millisecond,’ which is often the margin of victory in a foot race. The shoe is placed inside a bullet-shaped box, a symbol of power and speed.”

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