CULTURE SHOQ

New Balance | World’s First Ever Experience Store-Beijing

Posted by Greg Weinstein | Filed under Art

New Balance has opened its first ever Experience Store in Beijing.  The goal of the sotre is to reinvent the brand at an international level and do it in a way that pays homage to its rich history. As part of its growth plan, China is expected to become the second largest market for New Balance and they hope to open 1000 New Balance stores by 2012.  The Experience Store shoes the brands innovation and retail excellence throughout the world. The store also lets consumers get close and personal with the 103 year history and process of making arguably the world’s best running shoes. We love New Balance and the direction they are going in. We hope for big things from them, and they seem that they are on the right path to reaching their goals.

Check out the store on the flip..

Tags: New Balance | World's First Ever Experience Store-Beijing   |    August 14th, 2009   |