CULTURE SHOQ

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Sneakerology 101 X Reebok Reverse Jam

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What you’re looking at is something that probably has never happened before: an educational institution finds itself at the center of a sneaker collaboration. Carnegie Mellon’s Sneakerology 101 class (video breakdown here) was ground-breaking as the first educational post-secondary class which delved extensively into many aspects of sneaker culture. Reebok’s recognition of these efforts led to the creation of the Sneakerology 101 x Reebok Reverse Jam. The shoe, as you would imagine, is heavily inspired by the classroom; more specifically, by the chalkboard. The color coordination goes as follows: Slate Nubuck (blackboard), Chalk Yellow Side-Stripes (chalk) and a Wool Felt Tongue (eraser). Furthermore, the Carnegie Mellon school color highlights the outsole, stitching and laces. Detailed images and info on the flip side.

Hype Beast.

Two other noteworthy designs are the class logo on the top of the heel and the plaid insole, a tribute to school founder Andrew Carnegie’s Scottish Heritage. The shoe’s evident theme is education but one that extends beyond the walls of Carnegie Mellon and into the greater Pittsburgh area. Proceeds from the shoe’s sales will go towards the benefit of the Hill House Association, a non-profit organization that supports locals with education-based youth programs. The shoes, in a run of 101, will be sold for $75 USD each at the Kicksburg public event on Wednesday, April 15th. If you’re in the area, also check out Sneakerology 101′s “Where’d You Get Those” lecture with Bobbito Garcia today, April 6th.


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