CULTURE SHOQ

Online Lifestyle Magazine

New Balance | 420NBW

Asphaltgold from Darmstadt, Germany, has just dropped a new colorway of the lightweight New Balance 420. The 80’s running shoe features a nubuk-mesh material mix, a slim silhouette and the signature New Balance wear comfort.

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New Balance | Fall 2010 Collection | 420

Directly from New Balance’s running heritage, the 420 is updated for Fall 2010 in vibrant suede/nylon colorways. The collection will be available in August 2010 and will retail for $60USD. Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a New Balance classic heritage silhouette providing a low profile sneaker offering for both men and women alike. The New Balance 420 will be available at Zappos.com starting in August 2010 in five colorways: navy/yellow, yellow/blue, green/yellow, grey/red, and blue.

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Snoop Dogg | Snoop420

In honor of the official stoner holiday 4:20, and to celebrate the release of Snoop Dogg’s new single featuring Kid Cudi, That Tree, today marks the release of Snoop420.com, a website that allows users to share a moment with the world’s most notable horticulture connoisseur, Snoop Dogg. Snoop420.com allows the user to upload a photo to capture an intimate moment with Snoop Dogg through a series of dialogs, situations, as well as locations. Once the photo is uploaded, the user can save their video and post it to social networking platforms like Facebook or Twitter, and email it to their friends.

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True | “420″ Pack

To celebrate the most important day of the year for San Francisco’s Haight Ashbury District, True presents this years edition of the 420 pack.  The highlights of this years offerings are a new & improved “spice” grinder and a blunt splitter.  A selection holiday specific tees complete the pack. All of these items are available today at True SF, True East, and their online store.

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