H&M | Fashion Against AIDS Collection
Artists from the worlds of film and music are supporting Fashion Against AIDS this Spring, H&M’s and Designers Against AIDS’s mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe. Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available in H&M’s Divided department and online from April 26th, with 25% of sales donated to the charity Designers Against AIDS and various other international HIV/AIDS prevention projects.
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H&M | “Menswear Styling Session with Hanneli Mustaparta”
H&M Styling Session with Hanneli Mustaparta showcases H&M’s Spring/Summer 2011 menswear collection. For men the video focuses on casual and smart summer preppy products in washed and worn looks. Enjoy!
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H&M | Conscious Collection
Sustainability is a long term trend at H&M and this April, as part of the focus on sustainability, H&M will introduce the Conscious Collection. The collection is made from enviromentally – adapted and greener materials such as organic cotton, Tencer and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colors this Spring. The Conscious Collection will be on sale in all H&M stores starting April 14th. Menswear takes on a preppy mood with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering and trousers are either five-pocket jeans or tailored.
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H&M | Spring/Summer 2011 Collection | Lookbook Video
H&M recently debuted their Spring/Summer 2011 collection via a runway style video. The new collection features everything we’ve come to love from H&M including pants, button-downs, shorts, accessories, outerwear and much more. Enjoy!
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