CULTURE SHOQ

Online Lifestyle Magazine

Details | The Perfect Cut: Marcus Troy

Marcus Troy, the trendspotting blogger, talks about his wide-ranging travels in the world of style while getting a trim. The first in a new video series from Details and downtown New York’s Blind Barber. Enjoy!

Hit the flip to watch the video.

Read More »

Marcus Troy x The Maverick Project | Nike Air Force One Bespokes

Last year Marcus Troy and Nike Sportswear brought us The Mavericks Project which allowed users to share their meaning of a ‘Maverick” along with a chance to win a trip to visit New York City and create a pair of Nike Bespoke shoes with Marcus Troy. As part of the Marcus Troy Experience, the two winners were Carlos Sanchez and Timothy Rodrigues who were picked from the countless Maverick Project stories. The two joined Marcus Troy and met up at Nike’s 21 Mercer store to create a shoe that was timeless and reflected the Maverick spirit of its designers. The result is a waterproof wool upper, leather tongue and Kevlar detailing sneaker that’s limited to a total of three in existence with personalized details for each winner. Vince Tsang of On & Beyond captured the essence of the shoe below.

Hit the flip for a closer look.

Read More »

The Pratt Institute Of Design | Marcus Troy

Last week Marcus Troy was an invited guest to speak at the Pratt Institute of Design in New York City. Marcus Troy sat down with students to give them insight, knowledge about the industry and some tips to help them prepare for their future careers in the work force. Enjoy!

Hit the flip to watch the video.

Read More »

Marcus Troy x Nike Sportswear | The Maverick Project

Marcus Troy and Nike Sportswear have come together to create a unique microsite allowing readers to share why their “Mavericks”. The microsite features content showing Athletics West Club, Run Dem Crew, NYC Bridgerunners and the Rock Trax Running Club. Feel free to take a look around the site to have a look at some exclusive pictures of Nike Sportswear’s Fall/Winter 2010 line as well as some behind the scene pictures.

“I’m extremely proud to share with you guys this new initiative that I’ve been working on for the past couple of months. The Mavericks Project is about telling stories about key individuals that have been identified as Mavericks. I’ve also used this platform to allow all of you to share your stories of being a maverick.” -Marcus Troy