The Hundreds | The LA Times “The Hundreds Wants to Sell but not Sell Out”
As written in the LA Times today by Nathan Olivarez-Giles . The street-wear brand The Hundreds has stores in L.A. and San Francisco, a strong online presence and a solid buzz. But its clothes are aimed at skater and hip-hop subcultures, which loathe overexposure. When the founders of the L.A. clothing brand the Hundreds first met, they were unhappy law school students looking for a way out. Six years after they started designing T-shirts to ease the boredom they felt in class, 29-year-old Bobby Kim and Ben Shenassafar are running a humming business, complete with a website, blog and their own mini-subculture out of a storefront in the Fairfax District and a warehouse near downtown. Detailed info on the flipside.
